Hope, support and survival: what Pink October 2024 means for breast cancer patients
Have you noticed those pink ribbons recently? These are part of Pink October, symbolising the fight against breast cancer, a disease that impacts many of us. Most of us, sadly, know someone who has been through this.
Pink October shines a light on breast cancer
During Pink October, events take place around the world to raise awareness about breast cancer, support those who are facing it, and raise funds for scientific research and treatment. Many organisations, businesses, and individuals participate by wearing pink ribbons. The goal of all of this is simple: to make breast cancer a topic we can talk about, without taboos. Ultimately, this will lead to better treatment options, and improve survival rates.
Breast cancer is becoming less life-threatening
Luckily, there have been significant advancements in the treatment of breast cancer over the years. What used to be an almost always life-threatening diagnosis has, in many cases, become a condition people can live with for a long time, given the right care and treatment. Thanks to progress in medical science, more and more women—and even men—can enjoy a good quality of life after a breast cancer diagnosis.
Why are these improvements happening?
Several factors contribute to this progress:
- Prevention programs help detect breast cancer sooner, making early treatment possible. In Belgium, around 65% of women aged 50 to 69 are screened—although there’s still room for improvement.
- Breast cancer is now often caught in earlier stages. In 2000, up to 35% of women had metastasis (cancer that has spread) at diagnosis. Today, that number has dropped to 12%. When cancer spreads, it generally means the disease is more advanced.
- New treatments, like targeted therapies, are more personalised and give patients a better chance of recovery. Surgical techniques and radiation therapies are also constantly improving, leading to higher survival rates. Additionally, doctors are becoming better at managing the side effects of medications, allowing patients to maintain a better quality of life.
Breast cancer takes you on an emotional rollercoaster
Even with these advancements, breast cancer remains a tough diagnosis. It's a journey filled with highs and lows, treatment after treatment. Patients face physical challenges, but the emotional toll can be just as hard. There’s so much to process, and medical information can be overwhelming.
That’s where My Cancer Navigator steps in. Offered for free by the Anticancer Fund, this service finds the answers cancer patients and their families need.
The My Cancer Navigator team, made up of doctors and scientists, provides clear and science-based information. They can help with:
- Understanding your type of cancer,
- Reviewing your test results,
- Explaining treatment options,
- Identifying clinical trials you might be eligible for,
- Offering balanced views on alternative therapies,
- Preparing questions for your doctor.
And this service is available in English, Dutch, or French.
What we can learn from Pink October 2024
Pink October is a moment to reflect on the incredible progress we’ve made in the fight against breast cancer, but also to recognise the challenges that lie ahead and the work that remains.
So, this October, let’s wear our pink ribbons as a symbol of hope and support for everyone affected by breast cancer. And let’s continue striving for a future where breast cancer is even easier to treat.
More about our work to fight breast cancer:
Breast Cancer Awareness Month: my journey and reflection
Breast cancer: initial trial results suggest new treatment combination for some patients
